Privacy Notice
Last updated: May 2026
Aisle & Art is committed to protecting your personal information and being transparent about how we use it.
This notice explains what data we collect, why we collect it, how it is used, and your rights under UK data protection law. Aisle & Art is a trading name operated by Harriet and Matthew Penrhyn-Jones. If you have any questions about this notice or how we handle your data, please contact us at hello@aisleandart.com.
Who we are
Aisle & Art is a wedding stationery studio based in South Wales, UK, operating as a sole trader business. For the purposes of UK data protection law, we are the data controller for the personal information you provide to us.
You can contact us at any time regarding your data at: hello@aisleandart.com
What data we collect
We collect and process the following categories of personal data:
Enquiry and order information
Your name, your partner’s name, email address, phone number, wedding date, venue details, design preferences, and any other information you choose to share with us when submitting an enquiry or placing an order. This information is provided directly by you.
Analytics data
If you consent to analytics cookies, we collect anonymised data about how you use our website through Google Analytics. This includes pages visited, time on site, and device type. No personally identifiable information is collected through analytics.
Behaviour and experience data
If you consent to analytics cookies, Hotjar (operated by ContentSquare) collects anonymised data about how visitors interact with our website, including mouse movements, clicks, and scroll behaviour. This helps us improve the site experience. No personally identifiable information is collected.
How we use your data
We use your personal information only for the purposes for which it was collected:
To respond to your enquiry
When you submit an enquiry, we use your contact details and wedding information to prepare a personalised quote and communicate with you about your stationery.
To fulfil your order
Your personal details and order information are used to design, produce, and deliver your stationery. This includes sharing relevant details with our trusted suppliers where necessary.
To improve our website
With your consent, we use anonymised analytics data to understand how our website is used and make improvements.
Third parties we work with
We only share your data with third parties where it is necessary to fulfil your order or operate our website. We do not sell your data to anyone. The third parties we work with are:
Printers and print suppliers
We work with carefully selected print partners to produce your stationery. We share only the information they need to fulfil your order — typically your delivery address and any personalisation details.
Couriers and delivery services
Your name and delivery address are shared with our delivery partners to ensure your stationery arrives safely.
Tally
We use Tally to collect enquiry and review information through online forms. Data submitted via our forms is processed by Tally in accordance with their own privacy policy. Tally Privacy Policy
Google Analytics
With your consent, we use Google Analytics to collect anonymised website usage data. Google may process this data in accordance with their privacy policy. Google Privacy Policy
Hotjar / ContentSquare
With your consent, we use Hotjar (operated by ContentSquare) to collect anonymised behavioural data. ContentSquare processes this data in accordance with their privacy policy. Hotjar Privacy Policy
HubSpot
We use HubSpot as our customer relationship management (CRM) tool to manage enquiries and client communications. When you submit an enquiry, your name, email address, and the details you share with us may be stored in HubSpot to help us manage our correspondence with you. HubSpot processes this data in accordance with their privacy policy. HubSpot Privacy Policy
Email providers
We currently use Gmail to manage our business email. Correspondence you send to us is stored within Google's email infrastructure.
Cookies
Our website uses cookies. You will be asked for your consent before any non-essential cookies are placed on your device.
Essential cookies
These are necessary for the website to function and cannot be switched off. They remember your cookie preferences and keep the site working correctly.
Analytics cookies
With your consent, we use Google Analytics and Hotjar cookies to understand how visitors use our site. These cookies collect anonymised data only.
You can change your cookie preferences at any time by clicking the cookie icon in the bottom-left corner of our website.
Marketing communications
We will only send you marketing communications if you have explicitly opted in to receive them. We will never add you to a marketing list without your clear consent.
You can withdraw your consent and opt out of marketing emails at any time by replying to any of our emails with the word “unsubscribe” or by emailing us at hello@aisleandart.com. We will action all opt-out requests within 5 working days.
How long we keep your data
We retain personal data only for as long as necessary:
Your rights
Under UK GDPR, you have the following rights regarding your personal data:
Right of access
You can request a copy of the personal data we hold about you.
Right to rectification
You can ask us to correct inaccurate or incomplete data.
Right to erasure
You can ask us to delete your data where there is no lawful reason to retain it.
Right to restrict processing
You can ask us to limit how we use your data in certain circumstances.
Right to data portability
You can ask us to provide your data in a portable format.
Right to object
You can object to processing based on legitimate interest.
Right to withdraw consent
Where processing is based on consent, you can withdraw it at any time.
Right to complain
You have the right to lodge a complaint with the ICO at ico.org.uk.
To exercise any of these rights, please contact us at hello@aisleandart.com. We will respond within one calendar month.
How we protect your data
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. Our website is served over HTTPS and we use reputable, established third-party services for form collection and communications.
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform you without undue delay where required by law.
Complaints and regulatory contact
If you are unhappy with how we have handled your personal data, please contact us in the first instance at hello@aisleandart.com and we will do our best to resolve the matter promptly.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at any time. The ICO can be contacted at ico.org.uk or by calling 0303 123 1113.
Changes to this notice
We may update this privacy notice from time to time. The date at the top of this page indicates when it was last revised. We encourage you to review this notice periodically. If we make material changes that affect how we use your data, we will notify you where we hold contact details for you.
Questions about this notice? We’re happy to help.